Staycations as a Force for Good

Staycations as a Force for Good

Guest blog written by EVA MOSSBERG (https://www.linkedin.com/in/eva-mossberg/)

In recent weeks, I have noticed an increase in the number of guests from Boston here in town. The other day I spoke with a couple who have lived in Boston for 20 years, who were in Marblehead for the first (!) time. I find that remarkable. Don’t you? 

Covid-19 has changed the way we do a great many things this year, including, for many, vacationing: People tend to travel locally during times of economic instability. Add to that the current travel bans and other restrictions and it is easy to see why I, along with many other travel experts predict an increase in domestic and local tourism for the next year or two. Or five. I have heard countless stories of canceled trips to Europe and elsewhere, with people left State-side to celebrate anniversaries, birthdays and other important events. So instead of jetting off to some far flung destination we are forced to stay close to home, like my example of the fine folks from Boston. But why does it take a pandemic and economic turmoil to make us take a staycation? 

People have traveled since the beginning of time for a variety of reasons including exploration, war, business, and pleasure. Today, international tourism is a global industry accounting for “9% of global GDP, 30% of services exports and 1 in every 11 jobs” (UNWTO, 2014). The state of Massachusetts welcomed 31 million domestic and international visitors in 2018. These visitors spent $24.2 billion, a 5.6% increase of $1.3 billion over 2017, and generating $1.6 billion in combined state and local taxes for MA and its municipalities, an increase of 5.1% from 2017. Domestic travel spending in MA grew to $19.9 billion, a 6% increase from 2017. There is clearly something that brings people here. Yet we often book vacations away from here. 

Don’t get me wrong. I’m a huge proponent of sustainable travel, e.g. travel that takes into account all stakeholders, including the local community as I have seen it transform people, young and old, myself included, in the most amazing ways. I too travel abroad frequently, both for work and for pleasure, however two years ago, at a career crossroads, I made a conscious choice to not take a job as an international tour guide simply because I didn’t want to be away from here for 6-8 months per year. That’s when the penny dropped and I instead decided to form a company promoting local, sustainable, community based tourism. Right here. But that’s not what this blog post is about. This post is about the goldmine we call Marblehead and Cape Ann. 

My point is that as we are now forced to make vacations staycations, we might as well truly embrace it, relative to our own comfort zones and economic means. Tailor your staycation accordingly, but do embrace it, however that looks to you: Book a private fishing charter; buy lobsters from a local lobster fisherman and cook them up at home; support your local restaurants and servers; engage virtually or in person in the many events in town; stay in a local hotel or bed and breakfast for a night or two; buy a new outfit, local piece of art or jewelry, or go hunting for the best lobster roll in Marblehead and beyond – bring a scorecard for fun!

Not only will you discover more of what Marblehead has to offer; you will also support those who make a living off tourism, many who lost two or three months of business already this year. If you need inspiration, spend some time on the Discover Marblehead site and start planning! Just no matter if you are in Marblehead or Beverly, please remember to respect the locals and follow the seven Leave No Trace principles, including carry in/carry out. We live here.

Meet Anchor Light Consulting

Meet Anchor Light Consulting

Tell us about Anchor Light Consulting and why you started it. I’ve been working in Talent Acquisition for 15 years. I started Anchor Light Consulting because I thought my expertise could be of service to both individuals and companies. Interviewing thousands of people over my career, I’ve always been surprised at how many individuals are lacking an adequate resume or come unprepared for the interview process. I want to assist people in representing themselves in the best light and help them land their dream job. I work with people just starting their professional careers or those looking to get back into the workforce, all the way to seasoned executives. Over my career, I’ve also noticed many companies could use help in various areas of talent acquisition like company branding, hiring, talent management and DE&I process, but hiring a full-time talent acquisition resource doesn’t always make sense. I offer my services in various areas on a contractual or project basis to companies.

What is the best piece of business advice you’ve ever received? The best piece of business advice I’ve ever received is, “Details matter and be ruthless with your time.”

What is your favorite spot in Marblehead, and why? Goldthwait Beach, sitting in a chair, late summer afternoon, at the lowest tide so the rocky beach is a backdrop, you have the sand under your feet, with a cool “beverage” in hand. It’s perfect. 

What is something people would be surprised to learn about you? For a few years I did stand-up comedy in Boston and Denver, CO.

Anchor Light Consulting
Owner: Phil Norton
www.AnchorLightConsulting.com

Helping Women Feel Confident in their Bodies

Helping Women Feel Confident in their Bodies

Tell us about Youtopia Health and Wellness Coaching LLC and why you started it. I have been a Labor and Delivery Nurse and a fitness professional for the past 26 years. I believe today, many people want and need a more personal touch than they can get from mainstream healthcare systems, fitness clubs, or self-improvement apps. I felt called to start Youtopia Health and Wellness Coaching LLC to address these needs and connect with my clients in a deeper, more meaningful way. As a Board-Certified Nurse Coach, I can take time with my clients to connect on a personal level. I value having meaningful conversations and listening deeply to what their needs are. Viewing health through a holistic lens considers the connections between the mind, body, spirit, emotional, and social components of a person’s health. Everything is connected! Nurse Coaching is not one size fits all. Each client is a unique being with their own goals, motivations, and desires. They are experts on their own needs and choices. I enjoy making genuine connections and guiding and supporting clients to discover what health means to them and create an action plan to bring their vision to life. Meeting with a personal coach regularly provides the client with an added level of accountability to not only achieve their goals but also have a lasting impact on their life. I’ve developed a passion for helping women feel confident in their bodies, navigate life transitions, and prepare for the unique demands of pregnancy and beyond. It brings me so much joy to be a part of this transformational journey!

What is the best piece of advice you’ve ever received? The best piece of advice I’ve ever received is, “Progress over perfection”.

What is your favorite spot in Marblehead? Fort Sewall. The views are so beautiful and bring me peace.  My husband and I walk to Fort Sewall a few times a week, sit on the bench, and admire the beauty of the North Shore. It’s a sensory experience for me.  The sights, the sounds of the waves, birds, and boats going by, feeling the wind on my skin, and the smell of the ocean are so refreshing and rejuvenating.

What is something people would be surprised to learn about you? Fun fact: I once starred in a BOSE training video with my husband.

Youtopia Health and Wellness Coaching LLC
Owner: Danielle Blaisdell RNC-OB, BSN, NC-BC
[email protected]
youtopiacoaching.cohere.live/about

Meet Forever A Nomad

Meet Forever A Nomad

Tell us about Forever A Nomad and why you started it. I absolutely adore traveling! I take pleasure in exploring both popular tourist spots and hidden gems. However, many people feel overwhelmed and uncertain about planning their own trips, which can prevent them from traveling altogether or cause them to stick to the same destination repeatedly. That’s where I come in! I provide comprehensive itineraries for complete trips as well as specific cities and locations, making it easier for anyone to travel the world confidently and enjoyably. I also share the latest tips and insider tricks to help you score the best travel deals. Whether you’re a seasoned explorer or a first-time adventurer, I have something for everyone!

What is the best piece of business advice you’ve ever received? “Don’t sit down and wait for the opportunities to come. Get up and make them.” ~Madam C.J. Walker, the first female self-made millionaire. If you have something valuable to offer to the world, then it’s imperative that you start working towards it. I must confess that it’s easier said than done, but I relish the idea of setting objectives and striving to achieve them. If I succeed, it’s because I worked hard for it, and if I fail, it’s because I let self-doubt get the better of me. This quote is both motivating and humbling for me.

What is your favorite spot in Marblehead, and why? Old Town! I love walking the streets of Old Town, reading the signs on the homes to know about the people who lived there, and exploring the unique shops located therein. The history of this amazing town has captivated me since the moment I first came here several years ago with my family on a vacation. I am now proud to call this incredible place home.

What is something people would be surprised to learn about you? I worked as a licensed private investigator for over 15 years, mostly in the criminal defense field. My husband and I owned and operated a firm that specialized in investigating murder cases, DUIs, drug matters, and other criminal charges. We collaborated with our clients’ attorneys to provide the best possible defense. Recently, we transformed our business into a nationwide TSCM (technical surveillance countermeasures) company that utilizes advanced technology to locate hidden audio and video devices that may have been placed in a client’s home, business, or vehicle.

Forever A Nomad
Kristal Ham
www.ForeverANomad

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