Meet Changing Behaviors Consulting

Meet Changing Behaviors Consulting

Tell us about Changing Behaviors Consulting. Changing Behaviors Consulting focuses on generational differences for businesses to improve their bottom line through retention, productivity, and team cohesion. We specialize in Gen Z education, speaking, and consulting, targeting the generations to foster an environment to facilitate success, growth, productivity, and retention. We target education through workshops and speaking engagements with consulting to businesses of all sizes.  

Why did you start your business? I started Changing Behaviors Consulting because I recognized how special this generation is in terms of their impact on business culture. They demand better leadership, work/life balance, and higher levels of diversity and ethics, to name a few.

What is the best piece of business advice you’ve ever received? The best piece of advice I’ve ever received is, “Ditch Perfectionism”. 

What is your favorite spot in Marblehead, and why? I love to go to Devereux Beach at sunset to watch the surf and the growing tranquility and peacefulness of the beach at the end of the day.

What is something people would be surprised to learn about you? I was a harpist for many years. As a youngster, I played the harp at Carnegie Hall.

For More Information:
Changing Behaviors Consulting
Owner: Lesley Tracy

Meet Living Swell

Meet Living Swell

Tell us about Living Swell and why you started it. In 2015 I decided to open a design studio/boutique in Marblehead as an extension of my interior design business. I wanted to create a place where people would be inspired by my unique design style and discover an extraordinary selection of hand chosen curated collections. The boutique, Living Swell, embodies a timeless coastal vibe, while always being on the forefront of style. Our interior design services include kitchen and bath design, home renovation, project management, yacht design, bespoke window treatments, upholstery and products, interior decoration and design.

What is the best piece of business advice you’ve ever received? Some of the best advice I’ve ever received during my career include “design with intent”,” trust your  instincts” and “own your style”.

What is your favorite spot in Marblehead, and why? My favorite spot has always been the north side of Fort Sewall, looking out over the water to Beverly and Manchester. 

What is something people would be surprised to learn about you? People might be surprised to learn that when a good song comes on at Living Swell, we break out into total dance mode.

For More Information:
Living Swell
Owner: Diana James
34 Atlantic Ave. in Marblehead

Meet All Chic At 152

Meet All Chic At 152

Tell us about All Chic At 152. All Chic At 152 is a boutique with clothing from the USA, Canada, and Europe. We sell trendy and affordable clothing and accessories for women. You’ll find our store in downtown Marblehead at 152 Washington Street. One of my favorite things to do is shop for unique pieces for my customers/clients. We have new merchandise arriving daily and I love every minute of it!

What made you decide to open your store? I started in business in 1992 with my first store Rags to Riches which I owned for many years before it was destroyed alongside my shoe store Funky Feet, and many other businesses, in the devastating fire on School Street on February 19, 2003. Shortly after the fire, I went into real estate but within about a year, I decided to reopen Rags to Riches on Pleasant Street. When I began heading in the direction of selling new clothing, I moved my store to 41 Atlantic Avenue. Not long after that, I opened All Chic Boutique and moved down the street. After many years at that location, we relocated to Florida, where I continued to sell real estate. When I returned to Marblehead, an overwhelming number of people requested that I reopen. So, in October 2021, I opened All Chic At 152 and I am so happy I did!

What is the best piece of business advice you’ve ever received? My parents always told me, “If you work hard, you will be rewarded.” I can truly say they were right.

What is your favorite spot in Marblehead, and why? My favorite spot in Marblehead is Washington Street. The foot traffic is awesome, and I love all the customers and their pets who pop in to do some shopping and visit with me.

What is something people would be surprised to learn about you? Something some people may be surprised to know about me was I was born and raised in Dublin, Ireland and I love to get my hands dirty in my garden.

For More Information:
All Chic At 152
Owner/Buyer: Siobhan Phelan
152 Washington St in Marblehead

Meet Right at Home

Meet Right at Home

Tell us about Right at Home and why you started it. Our family started Right at Home in 2002 to provide professional home care services to support our seniors’ independence, allowing them to live in their own homes as they aged. We started our agency when our children were babies because we wanted to be part of our local community and in service. This has become our life’s work and we have been truly honored to serve thousands of families over the last 20 years.

What is the best piece of business advice you’ve ever received? Today, my side hustle is as a business coach because I have received so much mentorship and guidance from wonderful people over the years. The best piece of business advice – that still resonates today is a question…”Am I working ON my business or IN my business?” That usually puts me in the right perspective to serve my clients and employees.

What is your favorite spot in Marblehead, and why? My favorite spot is probably Gas House Beach. I spent so many summers there with my kids….paddleboarding, kayaking, walking out to Gerry Island. I treasure the great memories with family and friends at that gorgeous spot.

What is something people would be surprised to learn about you? I am not sure anything I do surprises people, but I just took up golf a year or two ago. It is really uncomfortable to be new at something! That being said I am enjoying the challenge of the game and being a learner at the age of 55.

For More Information:
Right at Home, In Home Care and Assistance
Rosaleen Doherty

Meet Corey Stein Films

Meet Corey Stein Films

Tell us about Corey Stein Films. It was during a brief high school elective class that I first held a camera and gained experience with a full editing suite. It was then that I started to learn the power of creating a story through creative image. Although I intended to focus on “business” in college, my passion became more focused and I gained considerable knowledge in film and video and widened my hands-on experience. When just starting out, I had every intention of working in the film production field for a company until I sat down and talked with a college alumni who started and ran his own film company. His words, “Just go out and make videos,” was the catalyst I needed to start my own video production company. I now have complete control of the work I put out under my own company name.

What is the best piece of business advice you’ve ever received? The best piece of advice I ever received was to build a network in the community I live in. This has become a large focus of my business affiliations and has resulted in my business growth. 

What is your favorite spot in Marblehead, and why? My favorite spot in Marblehead is Fort Sewall. It may be a cliche answer but you can’t beat the views and location!

What is something people would be surprised to learn about you? I am 25 years old and decided to start my business right out of college. 

More Information:



Tell us about Creature Comforts & Pawsitively Marblehead. Creature Comforts & Pawsitively Marblehead (CCPAWS) are businesses that are centered around your pets! Creature Comforts is our pet service side of the business, which includes our doggy daycare (and adorable dog buses!), dog walking and in-home pet care services – where we’ve cared for everything from cats to bearded dragons to chickens! 

Pawsitively Marblehead is our boutique shop, located on Atlantic Ave, that features toys, accessories, and gifts for the pets and pet lovers in your life! We focus on carrying quality, local brands that you wouldn’t typically find in larger chain pet stores and we love collaborating with other local businesses to create unique pet products.

Both businesses were started by Brooks and Ned Williams over 20 years ago, and James and I happily took over the reins (or leashes in this case!) from them in 2019. As an employee of theirs for 7 years before this transition, I knew many aspects of the business already, but it has certainly been quite a learning experience to be on the owner’s side of things now. We love working directly with the animals we take care of, as well as with our customers and clients to figure out the best products to help enrich the lives of their pets…and getting to drive a dog bus now and then isn’t a bad way to spend the day either! 

What is the best piece of business advice you ever received? The most important piece of business knowledge that I’ve received is how important it is to have reliable staff – they truly are the core of our business and we wouldn’t be able to do what we did without them. When dealing with people’s pets, it really is like dealing with a member of their family, so being able to trust and rely on our staff is critical. This was especially important when James and I welcomed our son Everett last year – we relied heavily on our manager Amy and the rest of our staff to hold down the fort as we adapted to life as first time parents. We are so thankful for our awesome team and their never-ending enthusiasm for the animals we care for!

What is your favorite spot in Marblehead? James and I can both say hands down that our favorite spot in Marblehead is Chandler Hovey Park. We just love everything about the lighthouse, and actually have quite the collection of different photos, paintings, and trinkets of it around our house … so much so, that we often joke that we live in the Marblehead Museum! I grew up sailing from Marblehead along the Maine coast and have always appreciated how different and unique our lighthouse is compared to the traditional white lighthouses you see in most places.

What is something people would be surprised to learn about you? You may already know that prior to owning CCPAWS, I worked at the New England Aquarium for 10 years in both the Rescue & Rehab Department and the Marine Mammal Training Department, but what you may not know is that part of my job in the Rescue Department was driving an ambulance (yes, an actual medical ambulance!) that we had outfitted to respond to animals including sea turtles, seals, and stranded dolphins and whales. And I have to say, driving a dog bus is actually easier…go figure!

For More Information:

Creature Comforts & Pawsitively Marblehead (CCPAWS)

Erin & James McCarthy 

52B Atlantic Ave, Marblehead


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